Editor’s Note

People often view social problems solutions with impatience, and always hope to accomplish everything at one stroke. Whether it is global climate change or rural development, the grand issues in the era of globalization are only problem awareness in social innovation. More practical and down-to-earth innovation takes place in the details under the grand issue. 


There are many problems in today's world, and different societies are also facing different specific social problems. Kindness and passion alone are not enough to solve these problems, and more reflective knowledge construction and sharing of practical experience are needed. Therefore, only by embracing the details worthy of reflection can we perceive the profound and even systematic changes in social structure that have taken place from the micro level. 

 

Stanford Social Innovation Review guides and inspires millions of social changes from around the world and across all sectors of society -- nonprofits, businesses and governments). Through webinars, conferences, magazines, online articles, podcasts, and more, SSIR explores research, theories, and practices across a variety of topics, including human rights, impact investing, and business models for nonprofit organizations.

Index
INTRODUCTION
Innovation Starts with Details and Societal Changes from Micro 1
EDITORIAL SELECTION
Plutocratic Biases in Modern Philanthropy 3
Plutocratic biases are in all kinds of policies of charitable donation in the United States. Large-scale philanthropy is the exclusive game of the rich, symbolizing the exercise of a right. This right is uncontrolled, opaque and is presumed to be everlasting. The challenge we face is how to formulate a binding framework through various policies and social norms so that foundations and large-scale philanthropy can better serve the society.
Are the Elite Hijacking Social Change 35
Donation Cases of the Rich in China over the Last Decade 41
FEATURES
Mastering System Change 53
Organizations are increasingly turning to system change to tackle big social problems. However, the difficulties of system change derive not only from the complexity of the system itself. Here are two approaches and three key points of pursuing social change.
The Science of What Makes People Care 77
Maya Angelou once said: "People will forget what you said, people will forget what you did, but people will never forget how you made them feel." Social advocacy is not simply about getting your message out, it requires you to know what makes people pay attention, what shapes their feelings and makes them take action. Effective communication requires the science of empathy as the basis for action strategies.
Time to Scale Psycho-behavioral Segmentation in Global Development 99
The private sector is good at segmenting consumers, making and transmitting marketing information in a more targeted way. How can this method be widely applied to global development programs to change the behavior patterns of service users more effectively?
The #Giving-Tuesday Model 120
The innovation network that has emerged from the post-Thanksgiving global giving movement embodies many traits of innovative philanthropy in the Internet era.
CASE STUDY
Fund for Shared Insight: Exploiting New Areas of "Funding Feedback" 131
It has long been common for the private sector to collect user feedback, and consumer preferences will become the basis for enterprises to formulate strategies. However, in the field of nonprofits, the experience of end users is rarely used to improve the decision-making and services of donors and nonprofit organizations. In order to solve this problem, the Fund for Shared Insight, together with nonprofits and their end users, is trying to design an end-user feedback system that can scale up, which is unique in the philanthropy field.
WHAT’S NEXT
On-Demand Medical Drone Delivery 156
Combating Fake News in India 156
Nuclear Weapons Against Nuclear Threats 157
Revitalizing Community Connection 157
FIELD REPORT
StrongMinds looks to break the cycle of depression for women in Uganda and beyond 158
Benefit Chicago promote place-based impact investing 160
RESEARCH
Foundations as Interest Groups 162
Case Study of Cooperation between NGOs and Bureaucracy 163
When Funding Moves Away from Universities 164
BOOKS
Book Review of Money Well Spent 165
Social enterprises must sustain both a social mission and a for-profit venture, and not tip too far to one side or the other.
Book Review of Equality for Women=Prosperity for All 167
CASE STUDY IN CHINA
Acceleration from Shareholder Economy to Stakeholder Economy in East Asia 169
Author Intro

SSIR is written by and for social change leaders from around the world and from all sectors of society—nonprofits, foundations, business, government, and engaged citizens. SSIR’s mission is to advance, educate, and inspire the field of social innovation by seeking out, cultivating, and disseminating the best in research- and practice-based knowledge. SSIR is published by the Stanford Center on Philanthropy and Civil Society (PACS) at Stanford University.

Leping Social Entrepreneur Foundation is the publisher of SSIR china. Leping Social Entrepreneur Foundation is dedicated to engendering an inclusive society. Leping provide an ecosystem to solve social problems for those who care about social development with empathy and passion. leping is the catalyst and market builder for social innovation

As a catalyst and architect for the social innovation ecosystem in China, the Leping Social Entrepreneur Foundation accelerates the rapid development of innovative social enterprises through impact-driven investments to facilitate their potential for large-scale social impact. Through a collection of knowledge-based products, Leping develops the social innovation talent pool and idea marketplace. By fostering an ecosystem for a diverse community of social entrepreneurs, Leping promotes achievable, scalable growth for social enterprises.

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